Solon calls for ‘rifle marketing’ to promote PH as one of world’s top tourist destinations

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Quezon City Rep. Marvin Rillo wants the Department of Tourism to use “rifle marketing” in advertising the Philippines as a preferred destination for foreign holidaymakers and a hub for international meetings, conventions, and exhibitions.

“We would urge the DOT to consider shifting to rifle marketing – as opposed to shotgun marketing – and to concentrate on our top five suppliers of foreign visitors, namely South Korea, the United States, Japan, China, and Australia,” Rillo, vice chairperson of the House Committee on Tourism, said in a statement on Monday.

The DOT plans to spend another P1.26 billion next year to “sell” the Philippines to prospective foreign visitors, according to Rillo, also a member of the House Committee on Appropriations.

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MlaStandard /  🏆 20. in PH

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