Surprising flavor combinations – think gravy-flavored Jones Soda or Sour Patch Kids Oreos -- are showing up more frequently in grocery stores and restaurants.
Ben Van Leeuwen scoops Kraft Mac & Cheese flavored ice cream Wednesday, May 15, 2024, in the Brooklyn borough of New York. Kraft Heinz approached New York-based artisanal ice cream maker Van Leeuwen a few years ago about macaroni and cheese-flavored ice cream.
Kyle Shadix, who as the corporate executive research chef for PepsiCo, has worked on beverages like Maple Pepsi and a strawberry shortcake Pepsi sold in Japan, said the members of Generation Z are also fueling innovation. They're diverse, adventurous and pick up on food trends quickly through social media, he said.
Van Leeuwen's Kraft Macaroni and Cheese ice cream came out to rave reviews in 2021 and was re-released for a short time last fall. “I think you would taste our mac and cheese and you’d say, ‘Oh, that’s good,’ but do you want to take a pint of that mac and cheese from your freezer when you’re watching whatever show on Netflix and eat the entire thing? Probably not,” Van Leeuwen said.
Brach’s recently introduced Easter Brunch-flavored jelly beans, and they hit that mark, she said. The candy beans mimicked the flavors of blueberry maple pancakes, chocolate doughnuts, caramel cold brew, cinnamon rolls, berry smoothies and mimosa cocktails.
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