South Australia’s Tourism Minister has claimed British singer Sam Smith’s exclusive taxpayer-funded concert attended by influencers and only a handful of competition winners is the “new way of marketing”.
The state’s tourism department has been facing heat for the gig – held at the d’Arenberg Cube last Wednesday night – which was attended by 300 people, most of them influencers.
They also posted several Instagram pictures from the state, although only one had a geotag identifying the location of the photo. The state’s tourism minster refused to elaborate on how much Smith’s visit cost taxpayers, instead saying it was “commercial in confidence”.The concert at d’Arenberg cube was marketed as a “a money can’t buy experience” by the winemakers.“d’Arenberg is giving away three 3 of 2 tickets for this once in a lifetime experience showcasing South Australia and the Fleurieu Peninsula at its glittering best,” the event page read.
Zara is best known as the daughter of Princess Anne, and her husband Mike is a former rugby captain for the English team.
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