South by Southwest (SXSW) is bringing its multidisciplinary festival to London, England.
The European fest plans to takeover dozens of dozens of venues, galleries, clubs, and other spaces in Shoreditch in the East End. Similar to SXSW in Austin, the London iteration promises to feature music showcases and keynote speakers, along with exhibitions in tech, visual arts, and fashion.
In a statement, the mayor of London, Sadiq Khan, said that he was “delighted to welcome SXSW to London for the first time ever — confirming our place at the heart of Europe’s tech and creative sectors and as a global capital of culture.” Randel Bryan, Managing Director of SXSW London, shared in a separate statement that “SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.”debuted its Future of Music showcase at SXSW, including a 24-artist lineup including Coco Jones, Chloe Bailey, Mariah the Scientist, and more.
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