South Carolina freshman MiLaysia Fulwiley had become Curry Brand's first official collegiate athlete after signing a multi-year NIL partnership with the company associated with NBA champion Stephen Curry. The company announced its deal with Fulwiley on Friday.
South Carolina guard MiLaysia Fulwiley shoots over LSU center Aalyah Del Rosario during the first half of an NCAA college basketball game at the Southeastern Conference women’s tournament final Sunday, March 10, 2024, in Greenville, S.C.
Curry Brand said in a release Fulwiley will make her debut as a brand ambassador at next week’s NCAA Tournament. Fulwiley, the first Curry Brand athlete at an Under Armour school, will wear the company’s footwear the rest of her South Carolina career. Fulwiley has averaged 11 points and nearly three rebounds a game. She scored 24 points in South Carolina’s 79-72 victory over No. 8 LSU on Sunday. She was the first freshman named SEC Tournament MVP.
Fulwiley has gained attention since starting her college career with a game in France when the Gamecocks defeated then-No. 12 Notre Dame 100-71 when her coast-to-coast drive — it included her going behind the back with the ball to get past a defender before laying it in —
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