Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue.
Southwest Airlines plane prepares to land at Midway International Airport, Feb. 12, 2023, in Chicago. Flight attendants at Southwest Airlines on Wednesday, April 24, 2024, ratified a contract that includes pay raises totaling more than 33% over four years, as …DALLAS —
“Early indications, both for our customers and for Southwest, look pretty darn interesting,” he told analysts and reporters Thursday. Southwest doesn’t have a first-class cabin or assigned seats. Passengers line up in the gate area in an order determined partly by who checked in first and – increasingly – who paid extra to move up in line. The lucky or high-paying ones get in the “A” boarding group, followed by the middling “B” crowd and finally the dreaded “C” group, whose unfortunate inhabitants usually wind up in a middle seat, maybe in the back of the plane.
Ryan Green, Southwest’s chief commercial officer, said the airline won’t impose baggage charges - it’s the only U.S. carrier that lets passenger check one or two bags for free. He said Southwest also won’t install curtains like those that separate premium cabins from the economy-class section on other airlines.
Syth is less convinced that Southwest needs a first-class cabin, but she thinks adding extra-legroom seats could be attractive. “There are plenty of tall people who could use the extra space,” she said.
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