Southwest Airlines is ditching its open seating model and will start assigning seats and offering premium seating for customers who want more legroom.
Southwest Airlines plans to start assigning seats to travelers, as well as offering premium seating for customers who want more legroom — a move announced on Thursday that breaks a 50-year tradition for the carrier. The airline said it’s been studying customer preferences and expectations and is making the changes because of what they've heard, but it could also generate revenue and boost financial performance.
Once on board, passengers can sit in any of the remaining seats.But the company said that it understands that preferences have changed, with more customers taking longer flights and wanting an assigned seat.In June, the carrier announced that it was increasing the price range of certain perks that allow passengers to board sooner and better pick their preferred seat. Southwest said it will offer redeye flights for the first time, as well.
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