In the wake of the Apple Vision Pro launch, XR analyst Anshel Sag details the alliances that have formed among major players to better compete in spatial computing.
Since Apple’s announcement of the Vision Pro headset, many companies have begun to circle their wagons for spatial computing so they can address the market in one way or another. While the alliances are still being established, we are already starting to see some concrete partnerships being put in place to claim certain territory.
As far as everyone in the industry is concerned, Microsoft’s XR strategy centers on getting its existing apps into other companies’ spatial computing platforms. For instance, users can use Word, Excel and PowerPoint on both Meta Quest and Apple Vision Pro. I’ve used both, and the Vision Pro versions seem a bit more polished. Microsoft also has its Mesh immersive 3-D technology,. Mesh aims to empower collaboration through apps such as Teams or in custom Mesh spaces.
Moor Insights & Strategy provides or has provided paid services to technology companies, like all tech industry research and analyst firms. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking and video and speaking sponsorships. Of the companies mentioned in this article, Moor Insights & Strategy has had or currently has paid business relationships with Google, Microsoft, Qualcomm, Samsung, Sony and Unity Technologies.
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