The global spices sector is thriving as the pandemic is said to have made people try more recipes.
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She believes there's a clear current winner in the battle for our taste buds. "The spice I think that's really taken over is turmeric," she says. "Now next time you go out, you notice everything that's got turmeric in it. It's everywhere." "And you see younger generations getting into heat and flavour explorations all over the place. We see it across the board globally as cultures and cuisines come together."
But even if your country earns millions exporting spices, you won't necessarily make a decent living working in the industry at the farm level. In fact, some critics like Sana Javeri Khadri say poverty is endemic to the sector.Sana Javeri Khadri, centre in orange, pays farms directly for their spices, rather than buying from middlemen
Ms Khadri also wants to see farm owners improve living conditions for workers, which in poorer regions can be "absolutely awful".Mr Pratt says McCormick takes a leadership role in raising standards across the industry, especially when it comes to stamping out worker exploitation and promoting sustainability.
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