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DraftKings would love it if you bet on the Knicks game. Oh, and while you're at it, why don't you hop over to its casino app and try out a little online blackjack? And wouldn't it be neat to eventually toss a few bucks on some lottery tickets, too?While more and more Americans are getting used to wagering on games from their phone, sports betting is just the start. The next step is to get people to gamble on everything.
'The drive into iGaming is particularly appealing because sports betting is a low-margin business. Companies have to pay leagues or third-party vendors for data and wait for games to happen. By contrast, online tables are open all year, around the clock, and there's no one to pay to host the action. Plus, Nower told me, the payouts on games such as slots or roulette are much more favorable to the operator than sports betting.
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