Spotify's premium subscription prices are being raised beginning July 2024 — by $1 for individual and duo users and $3 for family plan members.
In this photo illustration a mobile phone screen displaying Spotify logo with a headset in front of it, in Ankara, Turkiye on May 01, 2024.Spotify is asking users to take another hike, raising premium subscription prices in the United States for a second consecutive year. Starting in July, Spotify’s premium individual plan in the U.S. will increase a dollar to $11.99 a month and the duo plan will jump a buck to $16.99 a month, while the family plan will leap-frog $3 to $19.99 a month.
In July 2023, the company enacted similar increases though the family plan was raised just a dollar from $15.99 to $16.99. Last year’s bump in its individual subscription price was a change of pace for Spotify after holding steady at $9.99 in the U.S. for a dozen years.
Label leaders are open about wanting higher subscription prices. In early May, Warner Music Group CEOcalled for “further increases” to subscription prices to “ensure that the value that music provides to these platforms is properly recognized,” and Sony Music Entertainment CEOrecently called on streaming services with ad-supported tiers — ie, Spotify — to start charging a “modest fee.”reported that Spotify would raise its prices in select markets, including the U.K.
The price increase comes at the end of a “period of relative peace” between Spotify and music publishers following the former’s decision to pay the latter — and songwriters — a discounted rate for streams on several tiers. Spotify reasoned that by adding audiobooks to premium offerings like individual, duo and family plans, these subscriptions are now “bundles,” a type of plan that qualifies for a discounted rate on U.S.
In response, the NMPA sent the company a cease and desist for alleged unlicensed content and the Mechanical Licensing Collective filed a lawsuit explicitly about the bundling. In addition, the Recording Academy, Association of Independent Music Publishers , Nashville Songwriters’ Association International and more have made statements against the change.
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