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Spotify Philippines launched its refreshed "Pinoy Music Hub" as streams of Original Pilipino Music continue to rise on the platform.According to data from the streaming platform, OPM streams have quadrupled over the past five years.Pinoy hip-hop, in particular, has seen a 600% increase in global daily streams in the past five years. P-Pop, on the other hand, recorded a 138% year-on-year increase in streams on Spotify in the past year.
Spotify not only delivers an unparalleled, personalized music experience for listeners, but also serves as the platform for artists to grow their audience and build deep connections with their fans," said Kossy Ng, Head of Music for Spotify Southeast Asia.“With an impressive 80% average growth in Pinoy artist global exports year-on-year, we remain dedicated to empowering Filipino talents and continue elevating Pinoy music on the global stage.
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