Following the success of Ssense's first 'anti-bridal' bridal capsule collection last summer, the Montreal-based retailer is releasing its expanded Bridal 2.0 capsule collection Thursday.
” bridal capsule collection. On Thursday, the Montreal-based retailer will release its Bridal 2.0 line of 100 wedding-centric, white ready-to-wear, accessories and footwear products from 17 emerging and established designers.
Similar to how the company asked designer Marine Serre to create dog products for their 2019 dogwear capsule, the second annual bridal capsule follows Ssense’s approach of selecting different types of nontraditional bridalwear for myriad types of customers to wear on their wedding days, and beyond. In addition, she anticipates styles from Collina Strada, Shushu/Tong and Goddard will continue to perform well because of their “wow effects,” while Wed Studios styles will be sought-after due to the capsule including its first, fully-realized wedding collection .
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