Stacey Solomon is looking to take on Rochelle Humes and Sam Faiers as a mumpreneur. Read more on heatworld.com.
The 34-year-old mum of five is set to expand her business empire with her Belle & Rose collection, named after her daughters, which would rival Rochelle’s My Little Coco and Sam’s Knightley Adventures lines.Stacey expressed her excitement as she was joined at an important top-secret business meeting last week by two guests of honour – daughters Rose, two, and one-year-old Belle. “This was the very first meeting, to the most special project of my whole career/life,” she shared on Instagram.
Stacey – who is also mum to sons Zachary, 16, Leighton, 11, and Rex, five – registered company Belle & Rose Ltd in February. Sources tell us that Stacey wants to ensure the brand, which would offer haircare, bath products and accessories for girls and is expected “to make millions”, will allow her kids to be financially secure for life.
“This is completely different to putting her name to a well-known brand as it’s all her own products and ideas – and she’s been told she is going to make millions from them. Although the products can be used by all children, it will be aimed at little girls, which is why she called it Belle & Rose, and they are going to be the stars of it. She has seen how well Rochelle’s range has done, but she’s aiming to be even more successful and sees Roch as a big inspiration.
Rochelle’s My Little Coco skin and haircare range – inspired by Alaia-Mai, 11, Valentina, seven, and Blake, three – made £3.7m in sales in 2022. Knightley’s Adventures, selling body and haircare for children, which is sold in Tesco, was founded by Sam and partner Paul Knightley, who have Paul Jr, eight, Rosie, six, and Edward, two.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Stacey Solomon family update as she says they're 'more even' amid adoption planIt comes after she welcomed some feathered friends into the Solomon-Swash brood back in May
Read more »
Stacey Solomon’s favourite L’Oreal serum now has 50% off in Boots’ 24-hour saleBoots just launched a huge summer sale on more than 700 beauty products from big name brands such as L'Oreal, Maybelline and NYX including Stacey Solomon's fave L'Oreal serum
Read more »
Stacey Solomon opens up on marriage woesPals worry that Stacey Solomon and Joe Swash's new podcast will push them over the edge. Read the full story on heatworld.
Read more »
Stacey Solomon fans spot dirty detail as she unveils new arrivals' namesStacey Solomon's social media followers questioned a particular detail on one of the TV personality's recent posts after she unveiled the names of her adorable new ducks
Read more »
Stacey Solomon fears Joe Swash relationship could 'fizzle out'Stacey Solomon reportedly fears that the spark in her marriage to Joe Swash could 'fizzle out' and is said to be missing their sex life when they were 'like rabbits'
Read more »
Stacey Solomon divides fans with latest look inside £1.2m cottageThe Loose Women panellist is married to Joe Swash
Read more »