Starbucks is counting on three of the world's biggest tech giants — Microsoft, Amazon and Apple — to help power a new growth sprint for the coffee giant.
Starbucks, which traces its origin to a small coffee shop in Seattle’s Pike Place Market in 1971, has come a long way, with 38,000-plus stores worldwide and a fresh plan to up its game with the help of Microsoft, Amazon and Apple. The trio is one slice of a plan to grow the coffee giant under the direction of CEO Laxman Narasimhan, who has been in the role less than a year, after joining the company in March.
STARBUCKS HOLIDAY DRINKS, RED CUPS RELEASE DATE REVEALED: WHAT'S NEW AND WHAT'S RETURNING Microsoft, already at work behind the scenes, is using its cloud technology, Azure, to process customer feedback, including how to improve the Starbucks mobile app. This type of "personalization" can help with food or drink preferences. They’ve already cleared up a function via the app which wasn’t always clear which store you were ordering from.
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