Starbucks Philippines marked its 25th anniversary this month with the opening of its one-of-a-kind store, Starbucks Reserve Hiraya. Located in
Tagaytay City, the Starbucks Reserve Hiraya store takes customers on a stunning journey with its intricate design offering breathtaking views of Taal Lake and its expanded menu inviting customers to indulge in an elevated coffee experience.
“The name ‘Hiraya’ is a variant of the Old Tagalog term ‘haráya’ which translates to imagination, creativity, or the power of the mind. By coming together with our customers and partners , this store is a testament to what we can achieve with boundless imagination,” said Menchu Lopez, Store Development head of Starbucks Philippines.
The architecture complements the distinctive landscape by creating a thoughtful transitional space between indoors and outdoors, with flat rooflines, oversized windows, and overhanging eaves. Inspired by terraces of a coffee estate, the nearly 500-square meter store features a terraced seating and a delicate shadow play of a coffee botanical pattern cast by the canopy’s wood-carved screens.
Customers can also experience exclusive freshly baked pastries available only at Starbucks Reserve Hiraya, from flaky croissants to delicious milk and cheese rolls, and one of the store’s highlights – the meticulously crafted Hiraya Latte.
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