The success of beauty start-ups has disrupted the Indian market as homegrown brands offer a vast variety.
The Indian skincare market, the fifth largest in the world, has seen a boom in recent years. Experts say it's driven by a large, young demographic willing to spend money to look good, as well as start-ups that have stepped in to leverage this.
The accompanying photo features 18 different sunscreen bottles from Indian, Western and Korean brands. The skincare market in India has been dominated by legacy brands from companies such as Hindustan Unilever, Himalaya Wellness, Emami and Nivea for decades. But the creams and cleansers on offer had little to distinguish themselves from each other besides price, packaging and Ayurvedic roots .From $5.8bn in 2013, the Indian skincare market is projected to grow to $7.
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