Service in Jiangxi uses data on single residents to build platform amid drive to boost marriage rate
For single people, dating fatigue is a universal phenomenon. Hours of swiping left can lead to despair at the potential matches in your area. One city in Jiangxi, a province in eastern, reckons that it has come up with a solution for the lovelorn or love-weary: a state-sponsored matchmaking service.
The app is part of a province-wide initiative to boost the marriage rate, which has been falling nationwide for the past decade. In 2021 there were 5.4 marriages per 1,000 people, compared with six in the US. One of the main pillars of the Jiangxi pilot is a campaign against high “bride prices”. In recent years the government has discouraged the traditional practice of a potential groom offering a bride’s family cash before marriage. The country’s civil code prohibits “the exaction of money or gifts in connection with marriage”. But in practice the tradition remains common, especially in rural areas.
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