Forget DVRs – TiVo now wants to help you stream
DVRs with cable TV and antenna-only connections that also provide built-in streaming from apps such as Netflix, Amazon Prime Video, Hulu, Vudu, YouTube, and more.
But the Stream 4K has been eclipsed by other cheap streaming sticks from Roku and Amazon, while the Edge is endangered by a 2020 FCC ruling that cable providers are no longer required to supply the CableCards used by Edge DVRs to tune and record TV programs. Given the tenuous nature of its hardware business, it makes sense that the company is seeking other options like smart TV integration to rake in revenue.
Let’s now toss TiVo into that smart TV maelstrom. In its favor, the company already has a deal in the works, so TiVo-powered smart TVs are on their way in 2023 whether anyone wants them or not. Its hardware business may have taken a downturn with the advent of cord-cutting, but the TiVo brand still has strong consumer recognition, even if people are now much more likely to stream than “TiVo” shows using a DVR.
As a former TiVo user for many years before cutting the cord myself, I was a fan of the TiVo interface and the remote control used to control the company’s box. I also remember its search features as being infinitely better than what was available on the DVR supplied by my cable TV service. Given TiVo’s tradition of superior usability, there’s a good chance that the qualities which set it apart in the now-fading cable TV and DVR era will carry over into the current smart TV and streaming one.
It’s important to emphasize at this point that the new TiVo we’re talking about which will appear in smart TVs won’t have any DVR-like capability. In the words of Xperi CEO Kirchner – once again quoted in Next TV – the forthcoming TiVo sets will be for"people looking for an OEM-branded experience powered by TiVo, and not looking for a TiVo-powered TV.”
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