STEPN partners with adidas on exclusive NFT sneakers
today announces the launch of STEPN x adidas Genesis Sneakers – a limited-edition NFT collection developed in collaboration with adidas.
This genesis collection is the first of a series of co-branded activities between STEPN and adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap. It also underlines STEPN’s commitment to growing the nascent “move-to-earn” sector into a space that aims to improve lives while making future technology accessible across generations.
Commenting on the partnership, Shiti Manghani, CEO of STEPN by FSL, says: “This collaboration between STEPN and adidas underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously. That such a physical and digital - or ‘phygital’ - partnership between the most widely used lifestyle app and a global brand like adidas are now a reality indicates the direction lifestyle rewards are going.
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