Last year alone, all of the major names in streaming — Netflix, Hulu, Disney Plus, Max, Apple TV Plus, Paramount Plus, and Peacock — raised their prices.
Disney Plus, Hulu, and Max are teaming up for a new bundle this summer, Netflix is focused on the WWE and celebrity boxing, Disney Plus is getting ESPN, and Bloomberg reported earlier this week that Max could get a price hike. A familiar refrain emerged around all this news: streaming is becoming cable TV all over again and getting crummier in the process.
Streaming gave you a world of content on demand for a fraction of the cost of cable. But that experience was never sustainable. Content costs money to make, and companies are apparently obligated to “increase revenue” and “make profit.
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