Streaming service DAZN seeks to shake up TV sport

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Streaming service DAZN seeks to shake up TV sport
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Boss James Rushton has ambitious expansion plans for the service dubbed 'the Netflix of sport'.

Francois Goddard, a media analyst at Enders Analysis, believes those savings are limited. He points out that in Spain, DAZN content is also available via "traditional linear channels".

Mr Rushton says people have got used to watching online and the technological advances mean that even with low bandwidth, it is possible to receive an HD-quality signal. As women's football increases in popularity, it recently agreed to pay approximately $8m a year for the worldwide rights to show the women's UEFA Champions League.

It's a rare example of the type of global deal that DAZN would like to do more often. "Where they stand now [is] that they have actually created a network of local services in a number of countries" rather than a "globally integrated service" like Netflix, says analyst Mr Goddard.

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