Gradual increases in power gave the Beetle this badge for just one model year. Here’s how to spot one of these. 1966 was last year of the rounded bumper design.
Seeing a VW Beetle down on the street won't surprise too many people these days. But seeing one in this nice of a condition is slightly less common. As you've probably guessed from the lack of more modern bumpers and brick-sized side indicators on the fenders, this is not one of the later Beetles from the 1970s that overlapped with Rabbit and Dasher sales.
All of these little changes were still accompanied by innovative and self-deprecating ads by Doyle Dane Bernbach that urged Americans to 'Think small' as part of a campaign that began in 1959.You might even remember the 1966 ad VW ran with the 7-foot-1 Wilt Chamberlain, whom they couldn't fit into a Beetle.
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