The SAG-AFTRA strike underlined the importance of protecting performers' rights. Here's what you need to know about the new deal.
The Big Picture Strike season is over! After 118 days, SAG-AFTRA finally reached a deal with the Alliance of Motion Picture and Television Producers that would ensure that production can resume in the coming months. Although both sides were forced to make concessions, the effect of the strike on production windows, award season, and marketing underlined just how important protecting the rights of performers is.
Also included within the statement was a reference to streaming participation bonuses that will ensure that actors earn financial compensation for the performance of films and television on streaming services — like Netflix, Prime Video, Hulu, Apple TV+, Max, and Paramount+ among others. Streaming has replaced cable and physical media as the primary way for films to have a second life after their initial theatrical release.
In a statement to CNN, SAG-AFTRA’s Union president Fran Drescher said that the previous contract didn’t require the producers to “ask for permission for anything,” and that “now, they have to ask for permission for everything.” Artificial intelligence remains a largely unknown factor in the future of the industry, but these provisions should discourage producers from using it irresponsibly.
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