A study conducted by Ipsos Mori on behalf of Ofcom reveals that a Little Britain sketch featuring racist language is considered explicitly racist and outdated by viewers. Participants expressed surprise that the sketch was available on BBC iPlayer and suggested that a warning and explanation should be provided.
As part of a study into audience expectations on potentially offensive content across both linear television and streaming services conducted by Ipsos Mori on behalf of the UK’s media regulator Ofcom , 115 people were shown a Little Britain sketch which involves David Walliams playing a university counsellor.
The Ofcom study said: “Participants viewed this content as explicitly racist and outdated and felt that society had moved on.“This content was not considered acceptable for linear TV and many were surprised that it was available on BBC iPlayer.” “However, they did not think the current rating was enough, wanting a warning about the racist language and an explanation for why it was still accessible.Philippa Whitford: My time at the Al-Ahli hospital whose bombing shocked the world
“Some reasoned that it was important to still show this content to reflect the beliefs of society at the time. However, there were concerns that it could normalise racist behaviours which could be repeated by young children.
Study Little Britain Sketch Racist Language Offensive Audience Expectations Linear Television Streaming Services Ipsos Mori Ofcom BBC Iplayer
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