A new study finds that shoppers value generative AI as part of their shopping experience more than ever.
Ninty-one percent of shoppers expect their satisfaction with online shopping to be equally as, if not exceeding, their in-store experiences.The study titled “With Overwhelming Choice, What Really Drives Shopper Purchase Decisions?” was conducted in partnership with Arlington Research and surveyed 4,000 U.S. and U.K.
Notably, search has continued to be the major key in product discovery. Forty-nine percent of consumers said their next step after discovery is to navigate and purchase the product directly on the retailer’s website. Furthermore, nearly six in 10 consumers reported they prefer to research online through search and then buy products directly.about themselves if they received an improved experience. This is an increase since last year’s report by Coveo where 41 percent said the same.
This number jumps to 65 percent of consumers who said they would share information with brands they trust or if they were to receive better deals and offers as a result. In last year’s Coveo report, 48 percent of consumers reported the same.experiences that complement each other,” explained Lisa Grayston, general manager of commerce at Coveo. “What’s more, nine in 10 consumers are now expecting their online shopping experience to match or exceed the satisfaction of in-store experiences.
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