A new study conducted by the University of Bonn and the Technical University of Munich suggests that simple strategies, such as nudging, can have a noticeable impact on consumer purchasing behavior. The researchers examined the effect of nudging on the sale of products produced with high animal welfare standards in a virtual supermarket.
It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a new study indicates. The researchers investigated the effect of nudging on the sale of products produced with high animal welfare standards in a virtual supermarket .
Nudges are gentle prods or pushes designed to promote certain behaviors -- such as placing some products in more visible positions.
Study Nudging Consumer Behavior Purchasing Animal Welfare Virtual Supermarket
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