A new public relations and crisis communications study tracked 10 years of data and used big data analytic tools to capture shifts in how corporate interests and the public discussed a complex legal situation regarding a widely used herbicide—and how those dynamics related to stock price.
Study suggests taking an aggressive stance in crisis communications costs companies money retrieved 1 April 2024 from https://phys.org/news/2024-04-aggressive-stance-crisis-communications-companies.html
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