Subway’s footlong cookies were so popular they had a shortage. Now, the chain is hoping to replicate that success with savory new companions.
New York —
Sidekicks and Dippers were born out of the chain seeing younger customers’ preference for snacking, according to Douglas Fry, Subway’s North America president, who said they want “convenient, hand-held, grab-and-go” food at an affordable price. Subway’s new Sidekicks lineup is a key part of its turnaround plans, which includes a number of other changes to its menus as part of its efforts to keep up with rivals. Since the January launch, Fry said the chain has sold more than 30 million snacks, priced from $2 to $5, and “probably would have sold more” if it wasn’t for the cookie shortage.
Subway Footlong Subway Sandwich Subway Snacks
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