Cox told Sky News: 'It's a situation that could get very, very unpleasant. It could go on for quite some time. They'll take us to the brink and we'll probably have to go to the brink. 'So it may not be solved... until towards the end of the year.'
It is a particular concern given the growth of streaming services, which pay less for residuals than broadcast TV, and where many shows are constantly available for repeat viewing.Matt Damon and Oppenheimer cast react to strikes
Cox said the system had been"failing rapidly" and these payments were vital for funding actors' healthcare.He added:"In a way, the streaming services have shot themselves in the foot because they've said 'oh, we're going very well on this front'. "And when we called them to task and said 'what about our residuals, what about our money?', everything kind of closes down and... you know, it's not going to happen."With AI now able to convincingly imitate actors' appearance and voice - a theme taken to the extreme in a recentIt is another of the reasons why they have decided to down tools.
Stars including Tom Cruise and Keanu Reeves are among those who have been the subject of widely viewed 'deepfakes'."We don't know the extent to which it [AI] can operate. It's the boogeyman, it really is the boogeyman." Cox added that it would be"unacceptable" if streaming services used AI to generate whole shows, saying"there would never be an original voice" and"the standard immediately drops".
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