Instant commerce startup Supah, business unit of social commerce startup SariSuki, has started operations in the Philippines, making it the first digital rapid grocery delivery service in the country.
SariSuki Co-Founder and CEO Brian Cu said at the Supah launch Tuesday, June 23 that Supah guarantees quality grocery items delivered within 15 minutes covering a range of popular snacks, condiments, beverages, fresh produce, dry and frozen goods, among others.
Lance Gokongwei, President and CEO of JG Summit, and board director at SariSuki, noted that Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience.
The rise of instant commerce, whereby companies promise to deliver groceries and other curated essentials in 15 minutes or less has accelerated during the pandemic. Unlike traditional retailers, who deliver from stores or warehouses, instant commerce companies deliver directly from smaller format dark stores that are located strategically in high density areas.
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