Super Bowl LVII drew an average audience of 115.1M viewers across Fox, Fox Deportes and digital streaming, according to Nielsen. This makes the Chiefs-Eagles matchup the most-watched Super Bowl of all time.
It also means Super Bowl LVII is the most-watched program in American TV history. Without getting into the mind-boggling complexities of how TV viewership is measured, Nielsen mistakenly attributed more than a million viewers to an internal NFL Network live feed of the game that should have been encoded as Fox viewers.
“That they discovered it completely on their own. They proactively brought it to our attention, completely owned the error,” Mulvihill said.Nielsen recalculated its data over the past couple of months to arrive at the new Super Bowl LVII audience average.As a consumer, it doesn’t matter to you on a practical level. You are going to watch the Super Bowl no matter what the viewership is from previous years.
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