Sure, the World Cup finale draws a vastly bigger global audience than the Super Bowl. But is it a fair comparison?
for decades, and the Super Bowl culminates pro football’s season as a secular national holiday. The game’s audience remains large, in the era of cord-cutting and people using television less, because of a blend of football’s domestic popularity along with tradition, and casual fans tuning in for the commercial showcase and the half-hour halftime show.
The largest U.S. TV audience for any single-network soccer match broadcast is 25.4 million on Fox for the 2015 Women’s World Cup final that saw the U.S. beat Japan. It also averaged 1.27 million U.S. viewers on Telemundo, meaning the match’s total U.S. audience average was 26.6 million. The American audience for this year’s men’s final match contributed a chunk of the global audience that FIFA, the world soccer’s governing body, is boasting about.its audience total for the 2023 World Cup championship match: “The final achieved a global reach of close to 1.5 billion viewers .”
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