Jason Stark’s two young sons talked excitedly for months about seeing the “The Super Mario Bros. Movie.” When the film debuted this month, he decided to make the experience a special outing. | Reuters
Film studio and theater executives say audiences returning to theaters after the COVID-19 pandemic are seeking experiences compelling enough to coax them off the couch. While overall U.S. and Canadian ticket sales this year are 16% below 2019, moviegoers have flocked to films that deliver visual spectacles, including “Top Gun: Maverick” and “Avatar: The Way of Water.”
“The big conversation is going to be about, ‘If they build it, they will come,'” said Comscore senior media analyst Paul Dergarabedian. “If you build it bigger and better, even more people will go to the theater.” B&B operates 531 screens in 14 states and offers large format screens with heated recliners, 270-degree Screen X screens, immersive audio and MX4D seats timed to rumble with the action.Interest in IMAX is growing around the world, for Hollywood films and local language movies such as China’s “The Wandering Earth 2,” IMAX Corp Chief Executive Richard Gelfond said.
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