Japan’s famed conveyor-belt sushi restaurants are scrambling to tackle a craze for making viral videos in which customers commit unhygienic acts.
The phenomenon, dubbed “Sushi Terrorism,” gained steam earlier this week after a teenager posted a video to social media filmed in Japan’s largest conveyor belt sushi chain. In it, he licked communal items including a soy sauce bottle and a bowl, and touched sushi as it rolled past with fingers he had put in his mouth.
Food & Life Cos., which owns Akindo Sushiro, the outlet where the incident occurred, said in a statement this week it had filed a police report and received an apology from the perpetrator. The conveyor belt sushi restaurant format “was not designed for the era when individuals can post videos on the Internet,” said Citigroup Inc. analyst Shuhei Oba in a note this week.
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