The collection features a reworked poster, a previously unseen piece from the archives, and a version of the Schmid & Müller–designed watch given to the winners of the 1984 World Breakdance Championship.
Four decades ago, the folks at Swatch decided to host the first-ever World Breakdance Championship. This was no small thing for a Swiss watch brand, especially one that was founded just a year beforehand, in 1983. But unlike many makers from the cradle of high horology, Swatch didn’t have decades or centuries of history informing the way it did business.
“Swatch’s collaborations with Keith Haring have helped establish our long-standing relationship with the art world and solidified our reputation for pushing boundaries in design,” says Villard. “It’s an enduring connection that continues to resonate today, as consumers are drawn to the unique energy and cultural significance that his work represents.”Now, after forty years, the artwork is finally showing up on an actual Swatch—two, in fact.
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