SWITZERLAND is intensifying marketing efforts to capture the Philippine tourist market that will increase stays and inbound arrivals during lean seasons.
In a briefing on the sidelines of last month’s Swiss National Day reception in Taguig City, Director of Switzerland Tourism for Southeast Asia Batiste Pilet said more than 60 percent of visitors from the Philippines spent overnight in the European country during “off seasons” in spring and autumn.
The Philippines is a small market for Switzerland, only contributing more than 80,000 visitors in 2023, compared to its Southeast Asian counterparts that brought in around 125,000 to 234,000 tourists in the same year. Before the pandemic, overnight hotel stays by Filipino guests were at 46,000. He confirmed that “it’s a small market but the growth is, worldwide, our strongest.”
“The antenna status is try another potential market,” he said, with indications that the office is keen on maintaining its operations in Manila.ON top of tourism, Switzerland conveyed keen interest in sustaining interaction with Manila, especially on trade and investments, as well as peace in Mindanao.
During a political consultation last year, both governments emphasized the need for dialogue among parties involved in the West Philippine Sea/South China Sea row. The program commenced with a heartfelt performance of the Swiss and Philippine national anthems rendered by the choir of the AJ Kalinga Foundation—an organization dedicated to restoring dignity and hope by empowering the homeless and the families of victims affected by the war on drugs.
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