SXSW London will make its debut in 2025, marking the second expansion of the Austin music, arts, film and tech conference.
Austin’s South by Southwest conference and festival is heading to the United Kingdom, marking the first time that the world-famous event has been held in Europe.London will follow the same format as its Texas-based forerunner and feature “inspiring and challenging” keynote talks, music performances and showcase leading innovations in tech, gaming and film, organizers said in today’s announcement. Names and details of who will be appearing will be announced in the coming months.
Although 2025 will be the first time that a SXSW-branded event has taken place in Europe, the organization did team up with Mercedes-Benz to host an annual conference, called the me Convention, between 2017 and 2019 in Germany and Sweden, targeted at the tech, design and creative communities. , managing director of SXSW London, said the festival “will build on Austin’s incredible legacy” by providing “a platform for the next generation of creative talent.”
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