How to transition from “eco-depressed” to “making regenerative living sexy”
Several SXSW sessions are exploring climate-friendly food and regenerative agriculture by asking questions like: Could tech play a role, and what will farmers think? What’s the deal with ecosystems? How green is alternative protein? Will Mother Nature forgive our sins? The conversation is turned to 11, but good news exists, and these industry experts believe everyone can help.• 37% of the planet is dedicated to agriculture.
"We believe food can and should be a force for change,” says Whole Foods Market CEO Jason Buechel. “We hear from our suppliers about the effects changing weather patterns can bring to labor, production, and food quality, which is why investing in climate-smart agriculture, including organic and regenerative, is critical to ensuring the sustainability of our food system for generations to come.
Still, sustainability is nuanced, and "public sentiment is already driving corporate action,” explains Fierce Whiskers Distillery co-founder Tri Vo. He notes that the early movers and shakers are exposed to intense scrutiny, which can be an additional deterrent. “We must rethink how we do things, and in a world where everything is interconnected, everyone must be empowered to overcome the obstacle that is in front of them.
Avis adds, “ eco-depressed with quite a dose of cynicism.” While experts agree the public is becoming increasingly aware of the dangers, not as many understand how simple solutions can be.“Any of us, even in our busy digital-age lives, can plant a small soil-building garden,” notes Fine.
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