Sydney Sweeney embarks on a California road trip in Jimmy Choo's summer 2024 campaign.
Set against the sun-bleached backdrop of Palm Springs, Sweeney posed for photographer Oliver Hadlee Pearch in a series of locations as she embarks on a California road trip, be it in front of a gas station, a pink wall, in the middle of a busy road, on a bench, or inside a retro photo booth in the middle of a desert.
Sandra Choi, creative director of Jimmy Choo, said “The White Lotus” star — who recently hit back at negative comments from Hollywood producer Carol Baum — is “talented, confident, and playful, with an inspiring work ethic” and embodies the brand’s spirit.“Her effortlessly cool sense of glamour is underpinned with an empowered sense of self. We loved working with Sweeney to create the campaign story taking us on an uplifting adventure,” added Choi.
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