The four-legged clothing market is soaring as designers create outfits for their faithful friends and the high street follows suit
Photograph: OmniagioiaPhotograph: OmniagioiaThere are Gucci hats made in Italy from pink bouclé wool, Celine travel bags with calfskin trim and a purse studded with gold spikes. But these are not just any designer fashion items … they’re created for clients with four legs and a tail.
“We’d been thinking about expanding the Pitti Uomo lifestyle boundaries for some time,” says Antonio Cristaudo, a director of Pitti Immagine. “A growing market has been created as a result of strong consumer demand.”is expected to be worth $7bn by 2032 with an annual growth rate of 5%. Sales of clothing for animals have grown by 21% since 2019 and the average amount spent by owners has increased by 9%. Dogs have the biggest wardrobes, with 60% of pet clothes bought by their owners.
This isn’t just a trend for luxury fashion. High-street brands such as H&M have also created dog clothes. Chris Corbin, commercial director at the UK’s biggest pet care chain Pets at Home, said sales of dog jumpers and hoodies were up more than 60% year-on-year. “This is driven by an increasing number of pet owners, and pets becoming an integral part of the family in a growing humanisation trend.”Chris Corbin, Pets at Homehave helped drive this trend.
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