Take-Two has claimed that it’s not seeing consumer resistance to its games being priced at $70
Take-Two says it’s ‘not seeing pushback’ from players on $70 game pricing18th May 2023 / 1:41 pmhas claimed that it’s not seeing consumer resistance to its games being priced at $70.
During the company’s earnings call on Wednesday, one analyst said there were recent examples of unnamed Take-Two competitors offering discounts on some AAA games “within days and weeks” of their release. Over two years since the $70 price point was adopted by some publishers for their current-gen games, are players still struggling to come to terms with it somewhat, they asked.“We’re not seeing a pushback on frontline price,” Zelnick responded . “What we’re seeing is consumers are seeking to limit their spending by going either to the stuff they really, really care about, blockbusters, or to value, and sometimes it could be both.
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