Target has another exclusive item this summer that has become all the rage on social media and has collectors urging people to head to the store to pick up theirs.
The summer's hottest Squishmallow is lemon cow, as TikTok influencers and collectors urge people to run to their local store to scoop one up. The new Target-exclusive plushie has taken social media by storm, with more than 38 million videos showing TikTokers alone stoked to have been able to get their hands on one, according to Billboard. "Professional collector" @daniqquishie's in-store TikTok from last month has more than 15,000 views.
" "It is so cute I have it," another chimed in. The other new Target-exclusive Squishmallows are emerald green pickle plush and tuna sushi plush. Target did not immediately respond to a FOX Business request for information about their exclusive brand collaborations, but the retailer is known for that.Earlier this year, Target-exclusive Stanley tumbler reusable cups caused such a demand that social media videos showed people rushing store displays to claim their own.
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