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, the company stated, “At Target, we know our business thrives when we create experiences that foster a sense of belonging. That’s why we support and celebrate the LGBTQIA+ community during Pride Month and year-round.” The memo went on to state, “We continue to support LGBTQIA+ organizations year-round, including Human Rights Campaign, Family Equality and more. Target also spotlights LGBTQ-owned brands in our assortment during Pride Month and throughout the year in our stores and online.
The retailer told USA TODAY the collection will be available on its website and in “select stores” depending on “historical sales performance.” Target – which has a decade-long track record of featuring LGBTQ+ merchandise during Pride Month – was one of the corporations assailed for “rainbow capitalism” last June during Pride Month.The company announced Thursday that it will only offer its Pride Month collection online and in select stores. The move comes after Target faced criticism and calls for boycotts from conservatives last year over its related merchandise during Pride celebrations and into the holiday season.
According to a statement, the brick-and-mortar Target stores that will be selected to carry LGBTQ+ merchandise—including adult apparel, home goods, foods and beverages—will be decided"based on historical sales performance." It...Target announced Thursday that it will only sell its LGBT “Pride” collection online and at select stores in 2024 following backlash over the collection in 2023.
Target assured customers that the retailer continues to “support and celebrate the LGBTQIA+ community” in a company fact sheet. Only later was it mentioned that the availability of products themed around sexual orientations and gender identities would be limited based on “customer feedback” and “historical sales performance.”
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