Target will launch a new $99 plan called Target Circle 360 that will incorporate free same-day delivery from Shipt and free two-day shipping on online orders.
Target is launching Target Circle 360, a $99 annual subscription that will offer free, unlimited delivery and rush shipping on online orders. First announced during Target’s earnings call on Tuesday, the new plan will rival similar offerings by Walmart and Amazon that axe shipping costs for an annual fee. Target Circle 360 members will receive free two-day shipping and free same-day delivery on orders $35 and up.
The new Target Circle 360 plan appears to combine the Shipt membership and free two-day shipping — but no order minimums. So for Target lovers who already subscribe to Shipt, the new $99 plan won’t be too different. Target Circle 360 will also include access to the Shipt Marketplace, which means free delivery from other stores too. Target’s new plan arrives at a time when the lines between ecommerce and brick-and-mortar are blurrier than ever.
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