Tour generates $2.1bn in revenues from 10mn tickets sold across 149 shows
Taylor Swift’s Eras tour made $2.1bn in sales, making it the highest-earning concert run in history and capping off two years of financial and cultural domination for the pop star. The figure covers 10mn tickets sold across 149 shows, said a person familiar with the matter. Swift completed the tour with a final performance on Sunday night in Vancouver, Canada. The $2.1bn sum is double that of any other concert tour in history.
The Eras tie-in book, which is available only through the retailer Target, sold 814,000 copies in the first weekend of its release — nearly as many as Barack Obama’s 2020 memoir. Swift, whose music is distributed by Universal Music, has during the span of the Eras tour achieved a level of cultural and musical domination akin to the craze surrounding The Beatles a half century ago.
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