Taylor Swift’s ‘Eras Tour’ Could Add $1.2 Billion to U.K. Economy

Taylor Swift’s ‘Eras Tour’ is projected to add a $1.2 billion boost to the British economy when she touches down in the U.K. in June

The pop superstar’s Eras Tour is projected to boost the British economy by an estimated $1.2 billion when she touches down in the U.K. in June, according to banking firm Barclays.

According to Barclays, British fans are expected to spend approximately $1,000 per person on tickets, travel, accommodation and merchandise to see the Grammy winner. “Whoever came up with the phrase ‘money can’t buy happiness’ clearly wasn’t a Swiftie,” Brooks said in a statement. Swift — and her boyfriend, Travis Kelce — are currently mesmerizing fans across Europe, where the Eras Tour launched on Thursday, May 9, in Paris.

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