When plotting the merch for her much-hyped seventh album Lover, there was only one designer taylorswift13 had in mind to collaborate with: StellaMcCartney. Read BritishVogue’s exclusive insight into the StellaxTaylorSwift capsule.
As well as the myriad tropes and symbols layered within, the capsule takes inspiration from graffiti, vintage band tees, old-school Taylor Swift lyrics and the popstar’s cat, Benjamin Button. The offering consists of organic cotton sweatshirts and T-shirts, a sustainable viscose bomber jacket, and a bag crafted from Eco Alter-Nappa leather, which comprises recycled polyester and oils from vegetable waste.
The core merchandise, meanwhile, will drop in the “Lover Experience” Taylor Swift pop-up shop sponsored by Capital One in New York from August 23-25, as well as the exclusive pieces and a reusable water bottle – a McCartney favourite.News“At Stella McCartney we are so serious in how we manufacture and how responsible we are,” the designer is keen to stress of the green principles that have underlined her brand since day one. “We are always looking at sustainability and not killing animals.
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