In the three months since Musk bought Twitter for £44bn, thousands have been sacked and the company has nosedived. Here, staff tell of a firm in disarray and an owner whose reputation is also plummeting
at his companies – and found his interest in Twitter ominous. On Slack, a product manager responded to Simon’s enthusiasm for Musk with scepticism: “I take your point, but as a childhood Greek mythology nerd, I feel it is important to point out that the story behind the idea of the Midas touch is not a positive one. It’s a cautionary tale about what is lost when you only focus on wealth.”
. Musk replaced Twitter’s old culture with one of his own, but it’s unclear, with so few workers and plummeting revenues, whether or not this new version will survive.n 26 October 2022, an engineer – let’s call her Alicia – sat in a glass conference room in San Francisco trying to explain the details of Twitter’s tech stack to.
“David, this meeting is too technical for you,” Musk said, waving his hand to dismiss Sacks. Wordlessly, Sacks turned and walked out, leaving the engineers in the room – who had received little engagement from Musk on anything technical – slack-jawed. His imperiousness in the middle of a session he appeared to be botching was something to behold.
Musk brought in a cadre of close advisers, including Sacks – to employees, this crew would be known by only one name: the Goons. Amir Shevat, who managed Twitter’s developer platform and had led large teams at Amazon, Google, and Microsoft, was perplexed. Every company did stack ranking differently. Should they sort workers by seniority? Impact? Revenue generated? No one had an answer. “They said, ‘We don’t know. Elon wants a stack rank,’” Shevat says.
The following week, on 3 November, employees received an unsigned email from “Twitter” relaying that the time for layoffs had started. By 9am the following day, everyone would receive a note telling them whether they still had a job.
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