Rachel Osborne, who became Ted Baker's CEO three years ago, is to step down as its new owner converts the business into a licensing model, Sky News learns.
She announced a turnaround strategy as the company fought for survival, with its existing challenges exacerbated by the onset of the pandemic.
It was subsequently forced to issue a string of profit warnings and accounting mishaps, having to address the COVID-19 pandemic from a position of financial weakness.Ted Baker's takeover by ABG has brought financial stability to the brand.
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